Marketing audit
Our AI agents and our specialists go through your marketing together, find where the money is being wasted, and tell you what to fix first.
AI that runs your marketing, operations and sales. Built around the business you already have.
We find the jobs in your business a machine should already be doing, and build the ones worth it. You own them, and the first is live in three weeks.
Antilog's own agents, shown one at a time: intake, quoting, reporting, content, research, dispatch, search, ad spend, knowledge base, quality check.
| Manual workflow | Hours / week | Cost / year | Decision |
|---|---|---|---|
| Quote drafting | 6 hrs | $13,800 | ✓ Build first |
| Monday reporting | 4 hrs | $9,200 | |
| Inbox triage | 5 hrs | $11,500 | |
| Invoice chasing | 3 hrs | $6,900 | |
| Four workflows, costed | 18 hrs | $41,400 |
Six jobs your team does by hand. All six can run themselves.
None of them is hard, which is why nobody stops to fix them. Together they take hours out of every week.
A quote sits for two days, because one person writes them all.
Drafted and out the day the enquiry lands.
The same question, answered by email, most days of the week.
Answered before you open your inbox.
Monday morning goes on assembling numbers that already exist.
Built overnight and waiting when you sit down.
A spreadsheet copied out of one system and typed into another.
Moves across on its own, every time a row changes.
A booking taken on the phone, then typed into the calendar again.
Taken once. It lands in the calendar by itself.
A new lead sits in the inbox until someone finds a free hour.
Answered and assigned while it is still warm.
The audit puts hours and dollars on every one of these.
Book a free auditOne brain for the business, and you can see all of it.
Everything your agents learn lands in the one place, so every department works from the same facts.
Company brain
Every agent reads it before it acts, and writes back when it is done.
Marketing
Lucy · Alex · Dan
Sales
Sarah · Tom · Emma
Operations
Kate · Sam · Grace
You
The final say is yours, with the agents and not instead of them.
We do three things, and each one feeds the next.
Each one is worth doing on its own. Together they compound.
AI-powered website
A site built properly, made to grow with the business, and wired so you can see every number it produces.
Marketing automation
Your campaigns, your spend and your growth, run day to day by agents that have done it before and report back on what actually worked.
Once it is live, the agents get to work.
Four of our agents run it. Open any of the three screens below: every one builds itself, and nobody on your team typed it.
Sarah
Intake agent
Reads what a visitor submits on the site and gets the lead to a human.
Dan
Ad spend agent
Watches cost per lead daily and flags what should change.
Alex
Search agent
Reads rankings and traffic every day and proposes what to fix.
Emma
Reporting agent
Compiles the Monday numbers before anyone asks for them.
128
Leads this week
+18% vs last week$42
Cost per lead
−12% vs last week31
Booked calls
+6 this week$184k
Pipeline added
+22% vs last weekLeads by weekThis quarterLast quarter
Leads by channelShare
- Google Ads41%
- Meta27%
- Organic15%
- Email11%
- Referral6%
The tools you already run, wired into one memory.
Xero, Gmail, HubSpot, your calendar. The agents read from them and write back, so nothing gets re-typed. Where a tool costs more than it gives back, we build what replaces it.
Tools we read from and write to:
- Gmail
- Xero
- HubSpot
- Google Sheets
- Stripe
- Mailchimp
- Google Calendar
- Shopify
- MYOB
- Notion
- Zapier
- Calendly
- Airtable
Three builds, and what came out of them.
Two clients, and the company Imanuel ran before Antilog.
Sunstak
Solar & battery · Canberra
A full website rebuild and the migration off the site they had. Thirty-three pages, and every URL the old site had ever published still resolves — the build refuses to deploy if one of them would 404, if a page loses its alt text, or if a form ships pointing at nothing that can send.
The brief
Rebuild the site and move it without losing a single ranking.
- 33 pages, rebuilt
- Every legacy URL still resolves
- A build that fails rather than ship broken
Middow
Property · Melbourne
An internal operations platform, built module by module. The first one replaced their booking tool with something that knows Melbourne driving times, clusters inspections into runs that are actually drivable, and says so when it cannot — rather than quietly booking an impossible day.
The brief
Replace the booking tool with one that knows the roads.
- Travel-time-aware booking
- Runs clustered, not just slotted
- Fails loudly, never silently
Respirabuilt
Healthy building materials
The company Imanuel co-founded and co-directed, and the one he built both halves of: the website out the front, and RespiraOps, the internal tool the team ran the business on. Quotes, orders and jobs in one place — written by the person who then had to use it on a Monday.
The brief
Get quotes, orders and jobs into one place the whole team can work from.
- A website, designed and built
- RespiraOps, the internal tool
- Quotes, orders and jobs in one place
What the work has saved so far.
$700 / month
Saved on Middow's subscriptions
Middow, Melbourne
Actions our agents have taken for customers
Counted live · since we started
$40k+ AUD
Marketing spend saved for clients
Across the clients so far
Two ways to grow. Only one of them keeps going.
Add people
Every hire buys one person's worth of work, and one more person to manage. Keep going and the line flattens out.
Add systems
Every system keeps working after you build it, sits on top of the last one, and costs nothing to run again. That line bends up.
Output over time
1×What one more hire adds
∞Times a built system runs
The second line has a name in maths: the antilogarithm. Flat for ages, then steep. We named the company after it.
The job moves, and every hand-off is written down.
An enquiry does not land on one desk and sit there. Nobody has to ask where a job got to.
4 of 10 agents. The disc in the middle is the shared memory.
The agents stand in a ring around the shared memory, passing one enquiry between them. Sarah, the intake agent: Read and filed. Tom, the quoting agent: Turned into a plan. Kate, the dispatch agent: Carried through to done. Emma, the reporting agent: In Monday's numbers. Each hand-off is written to the memory in the middle before the next agent picks the job up.
Experts across nearly every field, and a roster of agents.
A specialist for almost anything a business needs, and behind them a roster of agents with one job each. This is our own roster, and it is what we build inside your business.
Imanuel Rocca
Founder
Decides what is worth building, and what is not.
Writes the brief for every agent below, and checks what they send before you see it.
Southport, Queensland. Clients across Australia & New Zealand.
- SarahIntake
Reads what a visitor submits on the site and gets the lead to a human.
- TomQuoting
Turns a filed request into a scoped plan, in retainer or a quote.
- EmmaReporting
Compiles the Monday numbers before anyone asks for them.
- LucyContent
Writes customer-facing copy in the client's own voice, before it ships.
- AdamResearch
Pulls together the facts on a company or a claim, the moment it's needed.
- KateDispatch
Picks up an approved change and carries it through to done.
- AlexSearch
Reads rankings and traffic every day and proposes what to fix.
- DanAd spend
Watches cost per lead daily and flags what should change.
- SamKnowledge base
Turns yesterday's work into reusable rules, automatically.
- GraceQuality check
Checks the build and the audit are clean before a change becomes a PR.
All 10 agents, shown above.
Four things are yours, and none of them need us.
All four keep working if we disappear tomorrow.
The audit
Every manual workflow in the business, costed in hours and dollars and ranked by what fixing it gives you back.
PDF + spreadsheet
The system
It runs on accounts, logins and keys created in your business's name, so it keeps running whoever maintains it.
Under your own billing
The runbook
What it does, how the pieces connect, and the first three things to check when it breaks at nine in the morning.
Markdown in your repo
The operator
One person on your team, walked through every workflow until they can run the whole thing without calling us.
Recordings + a checklist
Imanuel Rocca
Founder · Southport, QLD
Every call, every audit, every decision about what gets built. Whoever else works on it, you are never handed to an account manager.
I ran a business before I started fixing them.
I have done the quoting at nine at night, chased the same invoice three times, and rebuilt a spreadsheet somebody broke. That is the work I take out of other people's businesses now, and it is why the audit asks about your Tuesday rather than your strategy.
- Co-directed a building-materials company
- Built its website and its internal operations tool
- Built Middow's property operations platform
- Ran the imports, the freight and the landed cost
- Ran Xero, HubSpot, the ads and the financial model
Put a dollar figure on the boring work.
Forty-five minutes on a call, then a document costing every manual job in your week. Free, and yours to keep.
- No retainer until it is live
- Fixed price, agreed up front
- First system live in 3 weeks